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Full-stack design partner for forward-thinking teams

Head of Design leadership, hands-on expertise, and a co-founder mindset—delivered as a service to startups, agencies, and enterprise teams.

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Services

How can I help

Products

Innovative tools to elevate user experiences.
MVP
Prototypes
UX/UI
Design Systems

Websites

Stunning websites that captivate and connect.
Web Design
Webflow
CMS
Landing page

Discovery

Game-changing insights for smarter solutions.
Persona
Journey Map
Service Blueprint

Workshops

Dynamic sessions that ignite team brilliance.
Sprints
Planning
Retrospective
Strategy

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  • A 15-minute call to share your goals, see if we’re a good fit, and get expert recommendations—no sales pitch, just insights.

Testimonials

Here's what the people I partnered with say about our collaboration

“Working with Alex has been a highly satisfying experience. His knowledge and expertise in service design and workshop facilitation are remarkable, and his commitment to excellence in project delivery is always evident in his work...
Without a doubt, I would recommend Alex’s services to anyone looking for an expert in service design and/or workshop facilitation. He is a true professional, and his work is a guarantee of quality and excellence.”

Miguel Verduzco Erpenbach
Multiplica

“Alex is an expert in design-thinking workshops. Not only does he master the methodology and make it understandable in a very friendly and easily comprehensible way.

With his guidance, we have been able to uncover key aspects of our clients and users, and we’ve also managed to adapt these insights into our solution to create a greater impact. His support has been instrumental in taking firm steps toward building a solution aligned with our strategic vision and achieving the set objectives.”

Eduardo Gonzáles Castro

Femsa Digital

“Last year, I had the opportunity to work with Alejandro on a design sprint before the development of a healthtech product. The sprint allowed us to land our ideas, define the necessary features for a viable product (MVP), and test a prototype with users.”

He conducted user interviews and held discussions that helped us identify key areas. In general, I believe his work exceeded our expectations, delivering the desired results while also contributing to the subsequent development phase.”

Daniel MacGregor
Vittae 360

“Alejandro masters design concepts throughout the entire stack, from visual design to user interaction. These skills have been instrumental in the development of my retail product and are key principles in the roadmap that has given us the structure to scale.”

Dr. Everardo J Barojas
Prescrypto

About

My journey has been driven by curiosity and change. I’ve gone from running my own creative studio to serving in Mexico’s first government design and innovation think tank, LabCDMX 01. I’ve also worked on strategic design and organizational transformation at BBVA. More recently, I joined Coba, a fintech startup backed by Y Combinator, where I became part of the founding team and led the design and experience of the product.

With over a decade of experience in both public and private sectors, I bring a people-first, team-oriented approach to solving complex challenges. From crafting customer experiences to designing innovative products and driving organizational change, I’m passionate about turning ideas into impactful outcomes.

10+

Years in Creativity: Innovating and solving challenges in design and strategy.

8+

Years in Digital Products: Delivering impactful user-centered solutions.

1M+

Users Reached Globally: Designing for diverse markets across 4 countries.

I've worked and partnered with top-notch companies that you may know of.

Agencies

Companies

Startups

Government

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