Full-stack design partner for forward-thinking teams
Head of Design leadership, hands-on expertise, and a co-founder mindset—delivered as a service to startups, agencies, and enterprise teams.

Work
In collaboration with visionary founders
and pragmatic teams
%20copy%202.webp)
.png)
.png)
-1.png)
.png)
.webp)
Case Studies
Ideas from 0 to product
Services
How can I help

Products

Websites

Discovery

Workshops
Not Sure Where to Start? Let’s Talk
- A 15-minute call to share your goals, see if we’re a good fit, and get expert recommendations—no sales pitch, just insights.
Testimonials
Here's what the people I partnered with say about our collaboration
“Working with Alex has been a highly satisfying experience. His knowledge and expertise in service design and workshop facilitation are remarkable, and his commitment to excellence in project delivery is always evident in his work...
Without a doubt, I would recommend Alex’s services to anyone looking for an expert in service design and/or workshop facilitation. He is a true professional, and his work is a guarantee of quality and excellence.”
Miguel Verduzco Erpenbach
Multiplica
“Alex is an expert in design-thinking workshops. Not only does he master the methodology and make it understandable in a very friendly and easily comprehensible way.
With his guidance, we have been able to uncover key aspects of our clients and users, and we’ve also managed to adapt these insights into our solution to create a greater impact. His support has been instrumental in taking firm steps toward building a solution aligned with our strategic vision and achieving the set objectives.”
Eduardo Gonzáles Castro
Femsa Digital
“Last year, I had the opportunity to work with Alejandro on a design sprint before the development of a healthtech product. The sprint allowed us to land our ideas, define the necessary features for a viable product (MVP), and test a prototype with users.”
He conducted user interviews and held discussions that helped us identify key areas. In general, I believe his work exceeded our expectations, delivering the desired results while also contributing to the subsequent development phase.”
Daniel MacGregor
Vittae 360
“Alejandro masters design concepts throughout the entire stack, from visual design to user interaction. These skills have been instrumental in the development of my retail product and are key principles in the roadmap that has given us the structure to scale.”
Dr. Everardo J Barojas
Prescrypto
About
My journey has been driven by curiosity and change. I’ve gone from running my own creative studio to serving in Mexico’s first government design and innovation think tank, LabCDMX 01. I’ve also worked on strategic design and organizational transformation at BBVA. More recently, I joined Coba, a fintech startup backed by Y Combinator, where I became part of the founding team and led the design and experience of the product.
With over a decade of experience in both public and private sectors, I bring a people-first, team-oriented approach to solving complex challenges. From crafting customer experiences to designing innovative products and driving organizational change, I’m passionate about turning ideas into impactful outcomes.
10+
8+
1M+



I've worked and partnered with top-notch companies that you may know of.
Agencies




Companies




•





Startups




Government





Ready to Move Forward?
Get a Proposal
Share your project details, and I’ll send a proposal within 24 hours, including pricing, case studies, and collaboration options.
We’ll review your information and share next steps, along with relevant case studies, pricing, and collaboration models.