Product Design
Tokenized real estate investment
Real estate investing should be as easy as buying a cup of coffee. Our goal was to create a digital experience that would make investing in real estate as simple as buying stocks. We needed to build a product that was intuitive, legally compliant, and scalable—while ensuring trust and engagement from potential investors.
Why own an entire building when you can own just what you need?Urvita saw a future where real estate investment wasn’t reserved for the wealthy elite. What if you could own just a square meter of a building and see returns on its success? This was the bold idea that sparked Urvita’s journey—a journey filled with ambition, challenges, and innovation.
Client
Urvita
Timeframe
2019 - 2023
Industry
Proptech
Country
MX
Role
Full-Stack Designer
Engagement mode
Retainer + Phantom Stock Options
Services
Working with Alejandro was a transformative experience for our team. His expertise in design sprints and lean product design allowed us to rapidly prototype and iterate, turning ideas into actionable solutions. Through trial and error, we refined our approach, ultimately leading to a product that truly resonated with our audience.
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Visualize investment
The dashboard provides a comprehensive overview of your portfolio, allowing you to seamlessly switch between key investment data such as the tokens you own and their value in MXN. It also displays your wallet balance and earnings, and enables you to view and configure your monthly investment plan.
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Plan your investment
A key feature for new users is the financial simulation tool, which allows you to envision scenarios based on your investment possibilities and empowers you to make informed decisions.
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Fund your account
Funding an account to purchase a digital asset can be daunting for first-time users. To address this, we designed a seamless process that ensures users feel confident and secure in their transactions.
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Buy a real estate tokens
We crafted a user-friendly process that guides users in exploring and selecting apartment buildings for investment, utilizing the balance already available in their accounts.
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Explore properties
The real estate token is a digital asset representing a square meter of an apartment building. We designed a system to visualize every apartment in the network, providing relevant data such as status, current value, and annual percentage yield (APY). This allows users to track the building's performance and be confident that their token is increasing in value without speculation.
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Sell real estate tokens
Users can cash out and sell their tokens anytime, anywhere, providing a safe and quick exit based on market demand. Users create a sell order to gain liquidity efficiently.
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Withdraw earnings
Each month, tokens generate earnings. We designed an easy way for users to track these earnings and choose to either reinvest in more tokens or withdraw the funds directly to their bank accounts whenever they wish.
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Activate recurring investment
Recurring investment is essential for wealth growth and achieving financial goals. We designed a system to link users' credit or debit cards for automatic withdrawals, allowing them to invest passively without needing to make monthly decisions, ensuring consistent commitment.